New Business

The purpose of this article is to provide guidance to others looking into a second line of work through a home based business either after retirement or as a result of job loss brought about by our current economic downturn, utilizing the latest website development and marketing techniques.

Attraction Marketing and Social Networking

Online Telemarketing of various health services and health products offers vast opportunities at creating supplemental and residual income in your own home. As in any field, there are cautions and planning that must be done to ensure you are promoting a viable quality product. There are also newer streams of marketing that have recently been developed to draw prospective clients to you rather than your chasing them as in the old style telemarketing process. We will be introducing you marketing techniques to grow a supplemental income to help out with your life style and your financial needs, be it child rearing and education to retirement.

First, let us consider the pitfalls of a home business. We live in a fast moving world. The information system provided by the internet allows us to reach thousands of people in an instant. It also allows us to view and compare products and services offered by different vendors with a click of the keyboard. If you are contemplating initiating health related telemarketing activities around a certain product or services consider the following caveats.

(1) Be knowledgeable concerning the quality of the product or service that you are going to use or promote. Does it have a proven record? Is it backed by reputable organizations such as the Better Business Bureau. This should be plainly stated in the product website and be included along with the various testimonials you see published.

(2) Is this a product or service you really believe in? Does it provide a need for the improvement or enhancement of a person's health? Does it actually help individuals? Is it something that you would buy for yourself or a loved one? Does it really meet a need or just a desire? Finally, is it a product or service that you would be proud to represent.?

Once you have decided upon the product or service you are promoting, be aware that the traditional ways of marketing on line through the internet are no longer effective.  You may already realize this. If not, go ahead and try them. Secure your leads, either free or paid, and commence calling them. This is a good way to experience total rejection time after time, which ends up making the majority of  persons give up and quit any home venture business during the first 90 days of their venture.

The attraction method of marketing is a break from the traditional online method of marketing by focusing on addressing the needs of prospective prospects and then having them come to you though the provision of value to them. This method relies interestingly enough on marketing patterns established long before computers came into being. It entails the establishing of relationships through social networking and interaction. My father was a car dealer. The motto of his dealership was " A Good Place to Trade".  His business emphasized the development of a sound relationship to attract the prospect, identify the needs and wants of the customer regarding the anticipated purchase of the automobile and then following purchase the provision of quality service following the sale.  That is actually what attraction marketing is.

Technical Developmental Concepts In Developing a Home Business

Once you have decided to develop your home business, you need to develop a strategic business plan and a budget that you can live with. However, there also are several technical issues that you need to consider. The foremost consideration is the development of a website, the establishing of a marketing plan, and the training you will need to obtain.

Some of the technical issues you will have to be familiar include the following;

Choosing and registering a good domain name'
Choosing a web host provider
Setting up a prospect sales page
Setting up a thank you Page
Establishing financial relationships with various online financial entities
Making links and linking images
Creating tables, rows and columns
Establishing good keywords for search engine functions
Optimizing your website for search engines
Installing an ad tracking and testing program
Writing ad copy
Submitting your sites to search engines
Creating Classified Ads
Running your affiliate programs
Installing and maintaining your customer support desk
Adding forms to your site for your visitors

These are just a few items but I think you get the idea.

In summary, I urge you to learn everything you can about attracting marketing social networking, and web site development.

I am a retired public health administrator. I have developed my own home business specializing in the provision of home based business opportunities. You may visit my site at http://rcarshomebus.com
For additional tips and a short course on home business development visit http://pluginprofitsite.com/main-24742

Article Source: ArticlesBase.com - Starting Your Home Based Business